The law of attraction is all about leveraging and alluring. You get attention when you provide value and arouse interest. Pairing these aspects has made building successful and well-trafficked blog posts. Gone are the days you’d have to share information by word of mouth trying to create awareness. Are you worried about how to get more readers to your blog? In our technologically advanced era, some tools can be used and leveraged to drive traffic.
The most successful way to bag a substantial following is by building a responsive blog page with distinctive features and providing valuable content. This kind of content is one that readers will not only read and node along but also share as a sign of agreement and enlighten others.
Is blogging self-promotion? No, you’re not advertising yourself but sharing knowledge. That is an aspect of media management where people go wrong. Blog posts are all about providing information that solves problems and creates awareness.
A proper blogging strategy that will reach the masses is building, cultivating, empowering, and providing solutions. You’re adding value through your content, not advertising it. If you’re self-centered on yourself and your brand only, you’ll miss out on the broader targets trying to relate with what you’re offering, so you’ll lose traffic and miss your objectives.
The following are some of the ways to bring attention to your blog posts.
Leveraging Social Media
A very effective way of bringing substantial traffic to your blog is through the proper usage of social media. Social media is a free platform where people spend their free time chatting and running businesses of all kinds. Publishing content on social media and making it available to all through a click of a button positions you for an influx of traffic as long as your content provides value and substance. Social media has button features that help others share your content with their networks and spread your word. Having your blogs well vested and configured with such features will have your dividends scaling off the charts.
How to Promote Blogs on Social Media
There is not a single topic out there that is not on a blog post. Most at times, if you’re not getting items based on top search engine results, you’ll often stumble upon them on social media. Social media being a hub for traffic has made every blog post want a configuration or association with it.
So how do you promote your blogs on social media?
1. Share on Blog Promotional Platforms
Having your content on blog sites ensures that you are at the right place doing the right thing. These sites have the best traffic because they are already information hubs, and people flock there looking for different content.
Examples of promotional blog sites are:
- WordPress
- Blogger
- Growth hacker
- Medium
- Zest
- Engage
Social media isn’t all about posting and waiting for traffic. Social media involves engaging and creating relationships. Having a following will never help if you don’t engage and include them in conversations. Converting your following to your audience consists of answering a question, feedback, and brand sensitization as well as sharing, liking, and commenting in every way possible. Of course, in these, you still have to uphold professionalism and brand discipline by knowing your limits.
Once you’ve engaged with your audience and are showing interest in further information, you could always share a link of your blog to them. It helps your audience know that you’re not a bot but a brand that wants to sensitize, educate, be depended on, and provide a solution. However, most bloggers only prioritize on big sites and forget small platforms. The following are some tips to remember:
- Engage small platforms
People are solely on different platforms for their reasons. What’s fascinating for one individual may not interest another by any chance. You could be thinking of major sites like Facebook, Instagram, and LinkedIn, but have you ever thought of small platforms like Reddit, Tumblr, or Quora.
Before venturing into a specific platform, look at what aspect of your marketing strategy would fit you and what you’d have to change to blend it perfectly. You wouldn’t want to be the black sheep serving long wordy blogs on picture sharing platforms. Know where your content applies and where you’d be required to prioritize an image, video, or even an audio piece for adaptability.
2. Connect with Influencers
Influencers are people with an already known fan base and media dominance. Engaging such authorities in helping you market or share your content could go a long way in tapping their fan base for more following as well as an outreach of your newer audiences. Influencers are also highly active and engaging in social media platforms. Having such an asset in your team or as part of your strategy will help generate leads and establish new connections.
Any influencer with a proper following can do the job, but getting an influencer on the same niche as you go a long way in helping you engage more naturally without sounding greedy. Some influencers would opt to broker deals while others would do it for a fee, but all these involve how you introduce and market yourself to them. Having a partnership will mean them sharing your content, promoting it, airing their views on it.
3. Be Part of a Community or Build One
Every media platform has its type of cliques and distinct groups that people of the same interests and likings connect. Groups, communities, and connections are some of the names given to these cliques. So what do you do in such settings?
- Make connecting – In a likeminded setting, it’s much easier to make connections and relationships. Messaging your connections helps to endorse your content and spread awareness on which part of your well-position niche. In this situation, you can directly approach a member of a group and request them to share your content and posts with their networks. Bloggers best thrive in groups or cliques of similar nature to what they are doing and even challenge them to go a notch higher.
- Posting your content in groups – Posting links of your blog posts in relevant groups helps address a wider audience. First, you have to ensure that these groups are active & working well. The numbers of members as well are a vital point of observation so that you don’t find yourself watering a dead plant
4. Don’t Be a Spammer
Spamming is bombarding and constantly forcing your content down people’s throats. It makes you seem unprofessional, unruly, and annoying. You could be providing top-tier content, but your outreach methods could affect your purpose or intent.
Keeping in mind the analogy of “Less more,” sharing nuggets of wisdom at the right time to the right audiences and in the right quantities can do far more than a whole load of old post reposted every now then. If you want to avoid spamming your content and losing clicks observe the following:
- Don’t fluff your content – people hate and get tired of being taken in circles before receiving information.
- View things from your follower’s lenses – this helps you acknowledge what you wouldn’t want to see. Of course, preferences are different, and this is where you can consult for a third eye, which sees things from a different point of view.
- Have a clear and defined schedule – Overcrowding your plans in a bid to bag a following only brings confusion. Handpick a perfect program and stick to it.
- Know when your followers’ best stalk – yes bloggers are stalked. If you’d notice, a lot of traffic to your inboxes comes about after you post something. Most at times, they’ll come to see if you resonate with what you say and if you look the part or solely for more info. Ensure you look the part, and your profiles project an authoritative persona with sound principles and standards. And of course, don’t come out cold, life is never that serious, clown once in a while and prove that you’re not a bot.
5. Befriend Bloggers
You will succeed more when you’re around like-minded individuals. Engaging fellow bloggers help expose your weaknesses and as well as complement each other with your strengths. Cross promoting content helps reach wider audiences of similar interests and liking. In the long run, such partnerships end up with the bloggers merging up and forming companies or major brands with a substantial preexisting following.
However, throughout the process, you need to be value-oriented and professional, don’t just look at the numbers. The following are tips of how you could approach this:
- Create a list – Create a list of bloggers you’d like to work with and engage them. You could even make a blog about them as you point out their unique abilities. It is a proven method that will always work in your favor.
- Share their content – Appreciate your fellow content creators by reading, liking, and sharing their information. Social media platforms like twitter enable you to tag their names, and once they see it makes your name familiar to their eyes. They will immediately want to know who you are and surf your profiles, and with your blog posts linked to your profile, they’ll get access to your work. If they love what they see and get value from, they’ll promote your work.
- Use appropriate hashtags – Pick trending keywords and hashtag them along with your content or what you’re promoting. Hashtags are an essential part of media marketing as they enhance the reach and find-ability of your content. Social media platforms like twitter provide trending keywords, which you’ll find a variety of comments and information on the said keyword. Attaching such keywords to your content will enable the readers to scroll through content related to the keywords to see your content. Hashtags can vary in number depending on what’s trending, and still, you’re in liberty to use as many as you want, mindfully.
6. Use Compelling Content
Wordy blog posts are a bummer. People, before going through blogs, always peruse past to see what to expect. Keeping in mind that humans are visual creatures, visually stimulating layouts with images, templates, videos, or GIFs are put in place. Content comes about better, appealing, and acceptable when this pure phenomenon is activated. So when designing your blog post, make sure to do the following:
- Capture attention – considering you’ve already configured blog designer plugin to capture your reader’s attention, they’ll want to stick around and explore any more niceties.
- Break text – don’t write some wordy blocks with no breaks or turns. Instead, focus on step by step pieces of information cupped with something visual to motivate the reader. The small stop helps the reader adjust and digest whatever knowledge you’ve given them.
- Add color and life – splash more color in your blog. If you are familiar with the meaning and specific triggers behind colors, you’ll know what colors to use and where. It makes content more stimulating and attractive. A perfect example is Pinterest or Instagram, where people are more captivated by images than text.
7. Shorten Your Links
Shortening links and adding snippets increase the click-ability of your blog link. Research has it that readers prefer shorter links as compared to wordy links. Placing customized bits of information helps drive traffic by providing that automated call to action. It also helps in a smooth transition from one blog to another.
8. Automate Your Social Media Platforms
Social media automation is using automated tools to increase and improve social media presence. Many social media management tools help with this. Using these tools, you can repost old posts and still have them relevant. With advanced technology, it is essential to ride the trends and keep your blog posts actively present. These tools help save time on post gathering, assembling, and dispatching.
Often, as these tools cut on the workloads, many bloggers instead expect them to do all the dishonest and unethical writing acts. The tools should only be for reporting, content ideas, and scheduling. These free up your time and instead have you focus solely on content creation and audience engagement.
9. Have a Purpose for Your Blog
Clear diction on a blog post is a crucial objective people often miss. Having you identified your target audience? Do you know where to get them in large masses? The internet, just like a marketplace, has all sorts of sections with unique and different goodies and services. In blogging, you need first to identify your target audiences and build a strategy around it. This strategy involves what kind of problems you’re solving. Some of the questions you need to meditate upon are:
(1) Are your blogs providing product or service information?
(2) Are your blogs engaging?
(3) Are they sparking conversations?
(4) Are they trending topics or controversial subjects?
Whichever approach you take, make sure it’s reaching your audiences and is of interest to them. Question is how do you develop your content strategy? Below are the tips:
(A) Identify Your Audience
These are the people you’re passing your information. The best blog posts are those that leave no stone unturned. It means that you can attract multiple varieties of interests but still have a specific target that is a sure sign up for you. Your content should cater to more than just one reader. Having this in check ensures that you provide different types of information to each audience and still engage them in your company, brand, or service.
(B) Stay Unique
It might sound cliché, but it’s an old trick that always stands the test of time. Uniqueness means that you’ll always have that new spec of irregularity that will draw curiosity and interest. Your competitors or other blog post have the same information as you, but what makes your content stand out? To prove your reason for value, you must be worth engaging and listening.
(C) Solve Problems
A proper blog post is one that draws attention to problems, dissects them by piece, and patch them up, having recommended a solution. Make sure that your content coaches and provides educational material that is worth nodding it. An excellent blog is engaging to those in your side and those on the fence in making a decision. The content you provide reinforces the solutions presented and makes your audiences even more informed and qualified for what you’re offering.
(D) Channels to Publish on
Just as content can be different, so is its platforms. Channels include personalized or owned properties such as blogs or websites and social media platforms as Facebook, LinkedIn, and Twitter. Every social media platform has its content valuation and methods of formats.
(1) Manage Content Publication and Creation
If you’re not in a position to do all this, you should have a team to help you out. Figure out who does the publications and how and who sources for the information and from where. It’s always best to handle content from topic standpoints. It helps you zero in on the fundamentals of your content and in-depth detailing to captivate and empower your audiences. If done correctly, these rubberstamp your brand as an authoritative force always to draw reference from overtime.
(2) Creating Content Marketing Strategies
The following are some of the crucial bits and pieces of content marketing
(E) Have Defined Goals
A defined goal is a specified aim of existence or purpose. The motive behind you having a blog post is your goal. What is your reason for creating content? What is the goal of getting the attention of an audience? Keep your objectives at hand and navigate the scene as you tick them off your boxes by proper planning and always having an open mind state. An open mind helps you quickly adapt to changes are craft them as per your new strategies and turn them to your advantage.
(F) Have a Management System
A content management system is one whose sole work is creating, managing, and tracking content. Content management is a broad topic in general, but the nitty-gritty is similar. These include:
(1) Content analytics
(2) Content publication
(3) Content creation
Of course, as you oversee meeting your objectives, content management teams can help you a great deal in taking a lot off your shoulder and have you focus on the tricks you need to drive more traffic in your blog posts.
(G) Be Open to Ideas
Brainstorming on new ideas with people of the same purpose and goal or at an advanced stage is essential. Learning from someone whose already-dominant could help you navigate with ease and avoid mistakes that they did that could be costly to your brand.
(H) Use Digits
Using digits means being factual to detail with proof of your information. Figures stand out even when amid wordy sentences or blocks of data. Numbers provide a sense of credibility, clarity, and information scan-ability. Instead of using words flash about digits to balance, put your text, and attract attention. Numbers can fit anywhere, but be careful in overusing them or causing confusion through excessive numerical figures juxtaposed.
(J) Choose Easily Understandable Words
You could be the king of literature, but flashing about extensive vocabularies and jargon will only intimidate your readers. It makes your work much tedious to read through, and a reader will barely reach past the halfway mark. Short and precise words are always the best when passing information to a broad fan base whose educational background you don’t know. If you want to create emphasis instead of mouthful words, do the following:
(1) Use amplifiers like “very” in texts
(2) Apply generic service or product terms and tag your service or brand name along
(3) Omit marketing jargons and corporate talk
(4) Use clear word without broad meanings
Conclusion
Attracting attention to your blogs comprises of a lot more than just marketing. There’s no magic wand that you can whip around and have a massive following to your blogs, but instead, you should put in the effort in knowing your audience. You’re poised for digital success if you use the above tips paired with insightful, relevant, and entertaining content. Tens of thousands of followers are just numbers only until you deploy the rightful strategies.
