Those who tell stories rule the world. –Plato
Plato understood the power of storytelling thousands of years ago.
No matter if it is a sci-fi movie or a 100-year old classic tale, it works and leaves you baffled because of the beautifully crafted story.
Why do you think people binge-watch tv series, or can’t stop reading a good fiction novel, or simply spend the evening with the friend who always has epic tales to tell?
They all have one thing in common, and that is good storytelling.
Surely storytelling works but can these techniques of storytelling be used to increase sales?
You can always find articles and blogs which are using storytelling to convey the message. And now you too